Finding the Right Smoke Shop for Your Brand of Products
In the competitive world of electronic cigarettes and other vaping products like hookah and smoke pipes that are sold through special stores referred to as smoke shops, it will take in-depth marketing and brand building exercises for your products to create a niche for themselves. The old practice of launching a product with much fanfare and then giving incentives to distributors and sales force alone will not attract large number of buyers. The process of manufacturing, marketing and distribution will become too hectic for you, so you need to find a right smoke shops buyers that will sell your products.
As a manufacturer of marijuana based products, you can sell products through both smoke shops and head shops to increase customer base and improve sales. To sell your products through these stores you need to have sales strategy to guarantee success in a competitive market. As a manufacturer of niche products you may have some sales ideas of your own which can be collaborated with your marketing agent to distribute and sell your products. Though you may have great ideas about promoting your product, you may not know which are the best stores for selling your product to target customers. Lack of understanding about where to find smoke shops can stall your sales and distribution channels as you struggle to reach your customers.
Types of stores for selling your products
As a restricted product most marijuana extracts like e-cigarette juice, vaping pipes, electronic cigarettes and hookah pipes are sold online through manufacturer’s website or by retailers directly to buyers or through smoke shops in United States. Low cost e-cigarettes sold in petrol stations are of inferior quality and if you try to sell in these locations your brand image will suffer and you can never hope to win over top class clients.
Head shops
These are growing in popularity like regular pubs and bars across the country and are stocked with devices that use tobacco like water pipes, rolling papers and vaporizers. To stay on the right side of law these stores do not openly sell marijuana and weed. In these shops both youngsters and middle aged smokers of weed spend lazy afternoons. As standalone stores within a commercial shopping complex they can be owned by a manufacturer or retailer selling multiple brands.
Head shops also sell smoking pipes made of varied materials like wood, acrylic, metal and glass which are available in different shapes and sizes. In states like Washington and Colorado along with 20 other states where marijuana is legalized for recreation, it is actively used as a vaping product in smoke shops in the form of e-cigarette liquids and also as vaping liquid in smoking devices sold here. Head shops have loyal customers that stay with them due to the affinity they develop with the store environment and people around them.
Stand-alone smoke shop
Do you have a product for smoke shops? Then try to make an interesting pitch before stand alone smoke shops first than before trendy hookah bars in upmarket locations. This will help your brand grow as you simultaneously follow it up with advertisements on social media and increase the visibility of your brand. These places encourage new launches as it helps bring in younger crowd which is always eager to try out new flavours. So, if you are a manufacturer and want to have stable growth then make a list of smoke shops that can stock up your product and help in branding it before customers. They have limited products and provide the right stepping stone for firms that are trying to establish in the market. Besides selling the usual electric pipes, e-cigarettes, vaporizers and hookah devices they also stock buzz bombs and e-cigarette juice.
Trendy hookah rooms
Once your products gain enough clientèle you can use a smoke shops guide of your area to locate upmarket hookah rooms. These are like large convenience stores Wal-mart or Macy’s that do not allow substandard goods. If your smoke shop contacts are able to gain entry into any of these high end hookah shops that are spread across trendy areas in large cities where marijuana is allowed, then you can happily claim that your brand has finally arrived.
As a producer, you can select from a wide range of smoke shops and head shops available in smoke shop directory to sell your products. You can directly distribute your products to every store that you have an agreement with to sell your products that will save money that has to be paid to distributors, stockists and wholesalers. This method is a little tedious as you will have to struggle with arranging a sales campaign to support launch of products but also carry out demonstration before sales managers and owners to get a product into smoke shops.
Smoke shops and head shop owners are frequently enticed by large and small manufacturers to sell their produce for which they promise owners a profit margin for every piece sold. Though this may lead to reduction in profit, getting e-cigs into smoke shops can increase their client base and also help them to gain a foothold in the market. Once your reputation is established you can sell it through company website and online retail stores.
When you sell smoke shop products through reputed distribution channels then you can be assured of foothold in head shops with minimal trouble. The relationship that these agencies share with the list of head shops in your area will help you set foot in stores that you have been only dreaming of till date. These distributor agencies know which are the best head shops for your products, and will save you from trouble of advertising in all stores individually.
Finding the right kind of smoke store for your brand of products is critical for your success during initial years as that will determine how long you can exist in this competitive market. So start your relationship with any head shop or smoke shop on a positive note as it can be a long term affair and their actions can help your brand succeed or face failure.
