Traits of a Successful Head Shop
The cannabis industry is expanding and evolving with better products and improved facilities in head-shops that sell different kinds of accessories for customers that enjoy cannabis. With time, stereotypes about head shops as shady outlets covered in haze with neon signs and located in crime infested areas have disappeared. Now a modern day head shop is more of a socialising place with friends greeting each other over their purchase choices and discussing common issues over a couple of smokes.
Though purists regard head shops and smoke shops as two different entities, commoners speak of both in the same tone. The trend towards vaping is growing stronger as people consider it a “cool” practice while both tobacco smoking and smokers are treated with disdain. This is the main reason why smoke shops guides today have vaping products like water pipes, smoking pipes and electronic cigarettes along with other tobacco products. So if you keen on experimenting with marijuana in a state where it is legalized for entertainment purpose then walk into a trendy “head shop” in any suburban shopping area and ask for advice on products that you can try as a beginner.
Efficient and enlightened employees
You will be surprised to find knowledgeable and efficient shop assistant that will give you details about all products in their store along with suggestions which is a welcome change from oily looking salesmen surreptitiously handing over goods under the counter. A head shop of repute selling marijuana products under licence will have a wide range of products and employees that are knowledgeable about background of all products and how these can be used.
Inexperienced smoke shop buyers trying out marijuana for the first time can discuss about gadgets like percolators, glass pipes and trends with veterans. Knowledgeable employees and experienced patrons at the store can share their experiences with you about the products in the store so you decide products to avoid and try out depending on your tolerance levels.
Transparent dealings
The days of half shut shutters and marijuana products shadily changing hands in dark alleys near colleges are far gone and there is no need to maintain secrecy. Marijuana for entertainment has been legalized in nearly 20 states across the nation and a head shop is as legal as any other smoke shop or regular store beside it. A head shop is a legal set-up that can give detailed information about origin of all their products and how their wares are assisting grass root people to improve their lives.
If you want to build reputation as an honest and legal head store that will stay in business for several decades then do not indulge in business with shady vendors or sell substandard stuff. Train your employees to be honest about products to customers and ensure that the latter do not feel cheated when they compare their purchases with others in the business once they know where to find smoke shops. If you want to offer choice of both low cost and high cost products to your customers then explain that during purchase so customers can make their choices based on cost and quality.
Wide choice of products
Whether you open a head shop in a low cost neighbourhood or upscale shopping complex always try to maintain a large selection of quality materials. Offer customers wide choice products like clay pipes, cannabis varieties, glass products and marijuana varieties. Give your patrons an eclectic mix of products and speciality varieties to provide your patrons an out of the world shopping experience. Constantly scour the markets for new products, styles and brands that are trendy and preferred among youngsters. All new and trendy head shops have a mix of brands and products that are preferred by new generation and old users of marijuana products. Keep constant watch on head stores around you to see the products and prices they are selling so you can offer similar deals and price range to your customers.
Unmatched customer service
Treat your business like any other businessman would and give your customers a warm and welcoming reception whenever they step in to your store. In general most head shops have a bad reputation for lack of customer service and cursory interest in their job and products on display. Do not take your customers for granted as with legalization of marijuana you have competition from both online and offline stores selling their wares at discounts or special prices.
Ensure that your staff understand details about electronic cigarettes and similar paraphernalia on sale so they can handle customer queries intelligently. In-store pamphlets and signs about new products along with demonstrations about how to use them are personal touches that can impress new and existing clients and make them come back to you again and again. Treating your customers like royalty will make them feel good about your organization and keep them coming back to you.
Networking and reference
Always aim for achievable growth goals in your head shop business so that you can feel gratified every time you achieve them. Talk to your customers and network with smoke shops directories to expand your business and help it grow out of a corner shop into a large store. Step out and meet people in trade fairs and use social media to create awareness about our store in local forums and offer insights on different vaping trends. When people talk with you at these forums engage in meaningful dialogue with them to share your knowledge and details about products available at your store. Encourage regular smoke shop buyers at your store to talk about your store and its facilities among their friends so you can give special discounts to all of them.
Head shops and vaporising are trends that have large potential for growth as people are only now realizing its actual worth. The slow but steady legalization of marijuana in the nation is driving profits of several smoke shops that are reaping its benefits by stocking marijuana products and you can set a unique example by enhancing customers experience by having an exclusive head shop. The interest and curiosity around the product can be used to your advantage as you promote a lifestyle and are not merely selling a product.
